Effect On Customer Satisfaction Loyalty †Myassignmenthelp.Com

Question: What Is The Effect On Customer Satisfaction Loyalty? Answer: Introducation The Toyota Car company had seen the advent of many other car companies and it has given rise to the competition among the car companies. According to Khan (2014), the marketing mix and service quality development would form the increment of the existing facilities to imply the development of the targeted market. The issues of the automobile sector had been deployed for the causing issues in the deployment of the issues for the modification of the existing facilities (Cantallops Salvi, 2014). Automobile sector requires the modification of the improvement strategies for the development of their sales and functions. The sector of automobile deployment would require the improvement strategies of the organization (Lovelock Patterson, 2015). The study of the marketing mix and service quality on the customer retention would allow the deployment of the effective process implication. Research Aims and Objectives The study had been done on the topic on Marketing Mix and Service Quality Effect on Customer Satisfaction and Loyalty: Case Study of Toyota Cars. The Toyota is one of the most developed car manufacturing industries that focus on the quality of the cars they make. Accounting to Yarimoglu (2014), the study would critically evaluate the existing facilities and data collected for the analysis of the impact of the marketing mix and service quality for the development of the customer satisfaction for the Toyota. The aims of the study are, Evaluation of the operations is the first major aim of the study as it would help in getting required data for the development of the inference of analysis. Development of Shrewd ideas is another major aim for the study process and it would form the improved processing of the ideas and processes. The objectives of the project are, To evaluate the importance of the marketing mix and service quality for the customer satisfaction in the automobile industries To use the case study and operations of the Toyota for forming the analysis Methodology Literature Synopsis Marketing Mix can be defined as a set of marketing tools developed for the development of the organization to focus on the targeted market (Lee et al., 2014). The promotion of the products or services of the market is formed for the implication of the improved processes. The service quality is developed for the implication of the improved processes. The service quality would be implied for the development of the facilities to imply the effective communication (Mok, Sparks Kadampully, 2013). Customer Satisfaction is a function for the calculation of factor of how much the customers are happy with the existing facilities of the organization. Automobile sector is one of the most developing sectors of business organization and development (Fullerton, 2014). The smart development of the operations would have to be improved for the integration of the existing facilities. Data Accumulation Qualitative Data: The online surveys can also be used for the collection of the data from broader range of the audience (Aryee et al., 2016). The answers of the surveys would serve the purpose of the Qualitative data and its analysis would allow the ease of the inference development. Quantitative Data: The accumulation of the data can be done by forming the use of the reports and publically accessible data records (Solomon, 2014). The data accesses from the publically available data records would help in Quantitative data analysis by the help of the making graphs References Aryee, S., Walumbwa, F. O., Seidu, E. Y., Otaye, L. E. (2016). Developing and leveraging human capital resource to promote service quality: Testing a theory of performance.Journal of management,42(2), 480-499. Cantallops, A. S., Salvi, F. (2014). New consumer behavior: A review of research on eWOM and hotels.International Journal of Hospitality Management,36, 41-51. Fullerton, G. (2014). The moderating effect of normative commitment on the service quality-customer retention relationship.European Journal of Marketing,48(3/4), 657-673. Khan, M. T. (2014). The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), 95. Lee, C. H., Ko, E., Tikkanen, H., Phan, M. C. T., Aiello, G., Donvito, R., Raithel, S. (2014). Marketing mix and customer equity of SPA brands: Cross-cultural perspectives.Journal of Business Research,67(10), 2155-2163. Lovelock, C., Patterson, P. (2015).Services marketing. Pearson Australia. Mok, C., Sparks, B., Kadampully, J. (2013).Service quality management in hospitality, tourism, and leisure. Routledge. Solomon, M. R. (2014).Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall. Yarimoglu, E. K. (2014). A review on dimensions of service quality models.Journal of Marketing Management,2(2), 79-93.